Tuesday November 18 2008 07.07 GMT
Virgin Media has signed up Kelly Osbourne to star in its latest animated cinema advert to promote its on-demand TV service.
The 60-second ad, which breaks in cinemas this Friday, features Osbourne visiting a "celebrity shrink" at a clinic called The Friary.
A pint-sized psychiatrist tells Osbourne that she "sees a lot of you SADOS". Osbourne takes umbrage, until she learns that this stands for Sons and Daughters of Stars.
Osbourne is criticised for her lifestyle choices – including "getting papped" and partying – that come with the territory of living in the celebrity limelight.
The answer, says the shrink, is to "get out of the spotlight and get your kicks with Virgin Media".
Osbourne is then told about a range of shows, such as Friends and Nip/Tuck, that are available on-demand on Virgin Media, which she can watch as part of "TV rehab".
As in the first two ads in the series, featuring Simply Red singer Mick Hucknall and former Spice Girl Mel B, the character promoting Virgin Media turns out to be Virgin founder Sir Richard Branson.
Ashley Stockwell, the managing director of brand and marketing at Virgin Media, said that Osbourne was the "perfect choice" for promoting its TV Choice on-demand product.
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